Client: Michael Perno, Founder of Giovanni Louise
Industry: Bespoke Suits and Custom Menswear

About Giovanni Louise

Giovanni Louise is a bespoke menswear brand based in Connecticut, specializing in custom suits, formalwear, and high-quality casual pieces like jeans, shirts, and jackets. Catering to men who struggle to find perfectly tailored clothing off the rack, Giovanni Louise is known for combining luxury craftsmanship with a personalized shopping experience. Their mission is to provide clients with high-quality clothing that fits flawlessly, while offering a fun, stress-free alternative to traditional tuxedo rentals for grooms and groomsmen.

The Challenge

Michael knew Giovanni Louise needed a website that embodied the luxury and craftsmanship his brand is known for—but finding the right design wasn’t easy. His goal was to create a space that not only showcased his bespoke suiting and formalwear but also conveyed trust, excitement, and exclusivity. He needed the site to be clean, easy to navigate, and effortlessly communicate what Giovanni Louise was all about before clients even reached out. Oh, and it had to boost bookings too. The stakes were high: he wanted a website that aligned with the brand’s high standards without blowing the budget or missing the deadline.

Our Approach

Michael came to I Do Design Studio for our “Website in a Week” service (spoiler: we live for these kinds of challenges). We kicked off with a deep dive into the Giovanni Louise brand to understand what made it tick—and what would make it stand out in a competitive online space. From the get-go, we kept the process collaborative and totally virtual (because, let’s be real, distance isn’t going to slow down creativity around here).

The Solution

Website in a Week – Elegance, Strategy, and Speed

We didn’t just create a beautiful website; we built an experience that transformed Giovanni Louise’s digital presence. Our approach focused on making the site not only visually appealing but also functional, strategic, and user-friendly.

1. Luxury Layout

We designed a sleek, modern website that showcases Giovanni Louise’s high-end custom suits and formalwear. The layout provides a seamless experience for visitors, making it easy for them to explore and book services.

2. Content That Converts

We crafted compelling copy that reflects the brand’s bespoke nature. Every headline and section was optimized to build trust with potential clients and encourage bookings.

3. Streamlined Booking Process

We integrated Calendly to streamline appointment scheduling. Now, clients can easily book their free consultations or suit appointments, reducing back-and-forth communication and increasing efficiency.

4. SEO That Works

For luxury website design to work the entire website was optimized for search engines. Within days of launch, Giovanni Louise started seeing more inquiries and higher rankings on Google. This directly translated into increased bookings.

What Set Us Apart

Industry Expertise

• We didn’t just build a website; we immersed ourselves in the luxury menswear market, ensuring every detail—from the fonts to the copy—spoke sophistication.

Strategic Copywriting and SEO

• Our targeted SEO strategies and strategic copy didn’t just make the site look good; they turned it into a lead-generating machine. Michael saw immediate inquiries and a spike in visibility, taking Giovanni Louise’s digital presence from invisible to irresistible.

A few of my favorite headings:

• Confidence in Every Stitch
• A Wardrobe That Works as Hard as You
• Tailored for the Individual

Michael’s Reflection:

• Process Experience: Michael couldn’t stop talking about how smooth and easy the process was. From Google Drive to Zoom meetings, everything was streamlined, which meant Michael could focus on his business while we worked magic behind the scenes.

Michael didn’t just like the website—we knocked it out of the park. He’s already recommended us to other wedding and business professionals who are looking for a website that does more than just sit there looking pretty.

“Ariel and her team were the perfect partners for my website redesign. I’d spoken to other designers, but none took the time to understand my brand or vision like they did. From start to finish, the process was smooth, fast, and—most importantly—effective. They understood the luxury market, designed a beautiful, upscale website, and nailed the SEO. I couldn’t be happier and would recommend I Do Design Studio to any business owner who wants to elevate their brand.”

The Results:

A Website That Looks Good AND Works Hard

In just one week, we transformed Giovanni Louise’s online presence, delivering a polished, professional site that captures the luxury of Michael’s bespoke menswear. More importantly, this wasn’t just about aesthetics—this was about getting Giovanni Louise the right kind of visibility, boosting inquiries, and ensuring the website was a tool for growth.

Client’s full Testimonial:

I hired Ariel and her team to design and create a new website for my custom suiting and clothing business. After speaking with several other website designers, I became frustrated and felt that none of them took the time to understand my business or my vision and therefore would not be a good partner for this venture. After speaking with Ariel on a zoom call, I felt 100% confident that I found the right website partner. She clearly researched our business before our meeting, and took the time to ask questions about what we were looking for and what our current challenges were with our previous website. She took the time to research our market and competitive landscape, and designed a beautiful, upscale, professional website that I am confident will make a huge difference in our business. I signed up for the “website in a week” service, and it truly was a simple and fast process from start to finish. She made it easy to share our content and kept me updated through each phase of the project. I could not be happier with the finished product and would recommend Ariel and her team to any business owner who is looking for a professional, upscale, easy to use website and wants to work with someone who takes the time to understand their vision and business. Thank you Ariel and team!

Ready for a Website That Works as Hard as You Do?

If you’re looking for a website that’s not only beautiful but also designed to convert, streamline your operations, and boost your bookings, I Do Design Studio is here to make it happen. Let’s create a digital space that takes your business to the next level—fast, professional, and totally you.

Ready to start your own “Website in a Week“? Reach out today, and let’s make magic together!

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