Do you scratch your head whenever you hear the term ‘vector’? If so, don’t worry you’re not alone! The word vector is a term that most artists and people with a design background are familiar with. To put it simply, a vector graphic converts an image into a mathematical equation that uses lines that are connected by points.

Common vector file formats are EPS (Encapsulated PostScript), AI (Adobe Illustrator Artwork), and SVG (Scalable Vector Graphic). Although there are many different types of vector formats, EPS is the most widely used. Here are several reasons why your brand needs a vector logo.  

Vector Images Are Easier to Modify

Did you know it’s much easier to alter a vector image than other file types? This means you can quickly modify your company’s logo (or hire a professional like me to change it) in the future. Vector file formats are supported on almost every graphic design software, making it the go-to standard in graphic design. 

You Can Convert Vector Images Into More File Formats

Another benefit is that you can also convert vector artwork into different sizes and file formats (like PNG or JPEG files) without compromising the quality of the image. This flexibility is priceless!  

How Vector Images are Different Than Raster Images

Raster graphics are JPEG or GIF files that use pixels or little dots to define an image rather than paths like a vector image. This means that raster images are highly pixelated and blurry when they are resized and usually have rough edges instead of sharp ones. This is yet another reason why it’s important to use vector images. 

You Can Scale Vector Images without Compromising its Quality 

As a business owner, you’re going to need a high-quality logo that you can quickly scale to use on marketing materials like banners, brochures, or signs. Logos that aren’t in vector form can appear blurry and pixelated when you try to resize the image and make it bigger. When you have a vector logo you can safely resize it and make it smaller or bigger without having to worry at all about losing some of the image quality. In short, a vector logo can make your brand appear more professional!