Welcome to I Do Design Studio's blog, where we share inspiration and insights on crafting captivating brand identities and thoughtfully designed websites for wedding professionals. Elevate your business, stand out in the industry, and connect with your ideal clients through the art of timeless wedding design.
Wedding Bells!! Wedding Bells!! It’s that time of the year yet again when we welcome new couples in town. 40% of marriage proposals happen between Christmas and Valentine’s with 19% of them occurring in December.
That means now is the best time to dust off your wedding tools if you haven’t already. One of the essential tools today is your site. The current generation is tech-savvy, and most interactions are online.
That said, a few details need some touches on your site to make you the perfect fit for the season’s brides. Here are some of them.
Your business cannot be an all-size-fits-all kind of business. For you to attract valuable clients, your site must be able to filter out unnecessary audiences. You can achieve this by clearly defining your target audience.
To begin with, understand the different classes of audiences. In this case, it depends on the type of wedding or bride. Weddings can either be modern, vintage, or traditional, among others. Also, brides could fall into either bossy, dreamers, or analyzers, among others, depending on their personalities.
Now that you understand what sets a target audience, look at your past experiences and determine your favorite clients. That’s the group you want to target. If you are new to the game, don’t be afraid of trying. Experience remains as the best teacher.
Once you have your target audience, buckle up to keep them. One of the best methods is timely communication and directing them to your website, where they get to know you better.
These two go hand in hand in today’s world. Most newlyweds announce their engagements on their socials these days. You need to reach them and direct them to your website. So, to begin with, you need to frequently post your recent projects on your social networks. Let these newly engaged couples know what you do because they’ll soon be needing your services.
Secondly, you need to use hashtags relating to engagements on these social media streets. That helps capture the right audience’s attention, which is what you want. Moreover, you need to link your social networks to your business website where they can learn more about your business.
Additionally, you can take advantage of social media ads and boost your business page. That creates more traffic to your site, where you can capture and win your prospective customers’ hearts.
Once you bring them to your website, make sure it is up to date. The images and videos welcoming visitors should also be of high quality. In addition, ensure the visuals and data resonate with your target audience. If, for instance, you are targeting modern brides, ensure you have quality visuals of modern weddings.
Remember, you have less than ten seconds to convince your visitors to stay. So, organize your website with clear headings explaining what your clients will get from your services. You can handle topics regarding engagement and wedding preparations. Lastly, make sure your site is accessible both by phone and on the desktop.
It’s wise to be specific about the prices from the word go. That helps filter out undecided couples who are just price shopping and keep those ready to pay top dollar for your services.
It is also advisable to display only the starting rate and leave the rest for later after scrutinizing other factors. However, you should mention your rates at the bottom of the page after showcasing all the services you offer. That helps not to scare away potential clients before telling them how you could help them. Frequent updates on pricing ensure you don’t hurt your business’s budget, especially with the changing economic times.
It’s also wise to update the details of your contract to include any changes available. A contract forms a crucial part of the transaction. So, frequent updates ensure you don’t miss any critical information that could hurt either party. Better still, incorporate a good CRM that coordinates seamless access to the contract, its review, pricing, and cashless payment options.
If you have not created a Google My Business profile, now is the time. The profile helps clients find your business locally through Google’s listing. Your Google profile holds reviews and ratings from previous clients, which builds confidence and trust. It’s also the perfect point to attach your website link for clients to view your services.
Once you have your GMB profile, it’s wise to request previous clients to give positive feedback on that page. You can send in the requests some weeks after the wedding with a link to your business page. Excited couples will not think twice about giving you a positive review. However, spacing out the reviews is crucial. It ensures you don’t have too many sometimes and little to none at some point. It helps with Google ranking, which is excellent for your business visibility.
A well-optimized website will always perform better than an unoptimized one. So, we cannot skip SEO when talking about your site. There are many SEO options to optimize your business, but the best is the correct use of keywords. Like hashtags on your socials, keywords will help in Google ranking, which helps your site’s visibility.
One of the best ways to incorporate these keywords is to create a blog for your site. These keywords could include the target class of bride or wedding plus preferred locations. In the blog, handle topics from FAQs by your target audience, then incorporate these keywords evenly.
That way, your website answers your audience’s worries, which makes you stand out as qualified in your field. It also builds trust in your potential clients because you appear knowledgeable. Lastly, it helps with your site’s Google ranking, so more clients can find your work. Talk about killing two birds with one stone.
As your online office, you cannot ignore frequent renovations and upgrades. So, if you still need more help to fish for the newest couples in town, contact us today. Located in Raleigh, North Carolina, we are always ready to help.