Pinterest is one of the best wedding digital marketing platforms. It’s the first channel most brides-to-be run to so that they can find inspiration for their big day. So, ideally, you want to be in the front line, making it easy for them to decide. But how can you achieve that with so much content on the platform?
That’s a question that runs through most wedding photographers’ minds, but this guide will help you find answers to that question. After reading and implementing all the tips below, you will feel the impact of your marketing in no time. Read on.
Create a Profile
Having a profile is the first step to creating a presence on Pinterest. So, for that, you’ll need to name your page. You can choose to have your name or your business’s name.
Secondly, it’s good to add a little description of what you do business-wise, which makes up your bio. The brief narration helps to attract your target customers.
Additionally, you need to attach a photo to your profile. For instance, your background photo can be a clear and high-quality photo or a short video of your work. Then, the profile picture can be your photo or an image of you and your team. People love to see the face behind the business. It helps build an emotional connection which is great for business success.
Lastly, don’t forget to include a link to your website or Instagram page. Somewhere they can find more details and start doing business with you.
Create Pins and Boards
Most people confuse these two terms as they are often used interchangeably. However, they have different meanings. Let’s break it down. Pins on Pinterest are like your Facebook or blog posts. Boards, on the other hand, are a combination of related pins. Boards mostly represent various themes.
With that out of the way, let’s dive in. So, the first secret of attracting your ideal brides-to-be is showcasing pins representing your niche. You can even use Pinterest trends to pin ideas if you run out of inspiration. Also, make sure to use high-quality and clear visuals to draw more attention. Clear visuals also show the quality of your skills as a wedding photographer.
Additionally, link your website or Instagram page to your pins so that your audience has somewhere they can learn more about your business. Also, the more people share your ideas, the more website visits you get, which increases the conversion rate.
Lastly, remember to hide boards that don’t relate to your business from the public.
Schedule Your Pins
The secret to the success of any marketing strategy is consistency. So, for your ideal clients to find your content, you must often pin for Pinterest algorithms to showcase your content against the millions. You can even invest in apps like Tailwind to help schedule different times of the day to post on your page. That allows you to create more content and concentrate on other things.
Incorporate SEO Tactics
Just like on Google, SEO on Pinterest will help you reach your target audience. So, tactics like using related keywords on Pinterest are a game-changer. You can type a keyword relating to your target market on the platform’s search board, then see suggestions of what terms people search for. These suggestions are what you should include in your keyword use.
Include the keywords in details like your profile bio and name, board name and description, and pin title and descriptions. That way, when your target brides-to-be search using these keywords, they can easily find your work.
Become an Expert in Your Field
When people come on Pinterest, especially brides-to-be, they look for inspiration and solutions. So why not offer detailed solutions through your work? For instance, show your clients how, as a photographer, you can help them settle for a wedding theme or venue ideas or even why you are different from other photographers.
You can do this through blog posts or freebies that capture a client’s contact details like an email address, in exchange for a free download of your work. Clients love businesses that offer solutions, so you become their number one choice when you enlighten them on conquering their challenges. It also puts you ahead as an expert in your field, making you trustworthy.
Follow Like-minded Industry Experts
Another method of attracting your target audience on Pinterest is following other wedding vendors and photographers in your niche. That way, you can borrow their ideas and even share their pins with your audience for inspiration. They will, in turn, be motivated to share your work with their audience too, which introduces you to a new market.
You can even form or join groups relating to your work and share ideas through pins with the audience in these forums. That introduces your business to a broader market. It also allows the audience to share your work, giving you a bigger audience base.
Additionally, you can collaborate with other vendors to work on projects for your audience. You can then tag each other on the pins and share. Collaborations help build on creativity, something that your audience yearns for daily. It also introduces your business to the other party’s audience by tagging you on the pins.
Invest in Paid Ads
Lastly, if you didn’t know, Pinterest is one of the social media platforms with the lowest CPC giving you more returns from conversions. With the advertisement packages on the platform, you can customize your ads to reach your ideal target market. The platform also uses details from your page regarding demographics, location, niche, keyword use, and user search history to present your work to the target audience.
There are also tools to help you measure the success rate of your campaign, making it easy to quantify results. Also, setting up the ads is an easy exercise as you have guiding terms from the platform. Generally, Pinterest’s ad managers make sure every penny you spend on marketing counts, and you achieve your goals.
Upgrade Your Marketing Game
You can do so much on Pinterest in terms of marketing, and this guide is a great starting point even for newbies. Feel free to reach out for more tips and advice on digital marketing and web design.