Since the discovery of the Covid-19 pandemic in 2020, it’s no longer business as usual for wedding entrepreneurs. According to research, 2020 was expected to be the boom year with most weddings since the ’80s. However, it experienced a drop of 30%.
The drop led to frustration and the collapse of many wedding businesses. However, the surviving ones have had to invest in technology to cater to the changing times. Websites now serve as online offices for most entrepreneurs to meet CDC’s safety guidelines.
That said, to win this season with a new variant on the discovery, you need to invest in a high-performing website. So, how can a website get you more business? Let’s get answers to this question in the tips below.
Invest in a Beautiful Site
I’m sure you guessed I would say this…but one of the best ways to attract and retain site visitors is having a beautiful website. Among factors contributing to a site’s beauty is incorporating bold themed colors for your site.
A good combination of bold and beautiful colors is attractive to the eye. It will have site visitors curious to learn more about the beauty represented. It also showcases a creative mind, an asset in the wedding business. Most brides love investing in creatives to turn their dreams into reality.
Secondly, an organized site portrays a business’s beautiful image. No client wants to invest in a disorganized wedding planner or vendor. So, how you arrange content on your site will help retain clients to learn more about your business and services. That, in turn, will help increase the conversion rate.
Additionally, a fast website will contribute significantly to its beauty. Remember, you have an average of less than a minute to impress your site visitors. If your site is slow, they can quickly leave and join the competitors. And especially now that most business transactions are online, competition is high. That’s why you need to invest in the proper measures to reduce your site’s loading time.
Lastly, a stable website validates its beauty. You don’t want to have a site prone to errors and crashing. It’s a turn-off for any potential customer. So, make sure you invest in stable and flexible settings to accommodate high traffic and other factors that could lead to its crashing.
Conduct Live Tours and Virtual Meetings
Now that we’ve already tackled attracting and retaining your site visitors, let’s give them a reason to choose your business. So, we still don’t know how long this pandemic will last, and you need to maintain safety. You can begin by having an option for site visitors to book a virtual meeting. Some people prefer talking in person rather than through email. So, virtual meetings help bridge the gap.
Virtual meetings also contribute to building trust with your clients. These meetings allow clients to interact with you freely and exhaust inquiries. That’s because weddings involve a lot that you may not cover via emails, making this a better choice.
You can also have an option for live tours for your clients to ease the burden of traveling to different destinations to view the services. That offers flexibility, which most couples are on the lookout for, since wedding planning is chaotic. For a seamless experience, invest in a good videographer or quality cameras for good quality visuals. Also, it’s wise to invest in a professional video player on your site to make this experience easy for your clients.
Hold Live Events for Your Clients
Another tip to win clients amidst the Omicron variant is to have an option to host live events on your site for your clients. With limited movement and the need to observe safety measures, traveling for most attendees may be impossible. So, your clients will appreciate you going the extra mile to ensure their visitors can stream their big day regardless of location.
According to statistics, live stream events in 2020 attracted 20% of viewers that could not attend events physically. That tells you there’s a need to meet this demand.
So, to convince your potential customers why hosting on your site is better, you can assure them of professional and high-quality content throughout the session. For this, you can collaborate with professional videographers and photographers if that’s not your field. That way, you have the assurance of quality content.
It’s also beneficial for your business, since you have full control of the content besides monetizing the content. You can use it for marketing with the full consent of your clients.
Lastly, remember to embed your site’s professional video player for easy access. Also, don’t forget to provide a link to the content for your clients even after the event.
Invest in a Reliable CRM for Better Communication
Communication is vital for every business and even more for wedding entrepreneurs. So, it’s wise to invest in a reliable Customer Relationship Management tool. You need a tool to capture leads, automate marketing to win clients, and send custom-made messages. The CRM should also coordinate your interactions with various clients at different levels.
That way, your site visitors receive the kind of attention they deserve, enticing them to learn more about your business. Luckily, there are various CRM tools for every business size and a different budget.
Display Your Expertise on the Website
Most clients are more confident knowing they are working with an expert in the field. So, since almost all interactions happen online, you need to display your expertise on your website. That involves creating a FAQs section. You can then create content addressing questions on the FAQ section. That, in turn, shows you are knowledgeable about the field, which boosts trust in site visitors.
Secondly, acting professionally in your field also boosts your expertise. You can achieve this by clearly listing your businesses’ policies on your site. That way, clients have confidence since a set of regulations governs their transactions.
It is not clear when this pandemic is going to end. So, as an entrepreneur, you need to learn to adapt to the current situation. Luckily, technology is here to support the transition, and you cannot afford to be left behind. That said, if you haven’t revamped your wedding business website, now is the time to do so. Contact us today and get your site ready for the wedding season in 2022.